You are exactly right that the framework of any business that is more than 10 years old was by definition set up in very different economic times from today, by people who will probably not have lived through a serious “bust”. It will be the mavericks who will shine today, along with with people who grew up at the same time as the Internet who will understand that marketing and selling online is the safest (not the most risky) way to build or re-build a business in 2009.