A maverick business owner demonstrates wilful independence and how they do this determines how well they will succeed in their endeavours. This type of person left a secure corporate job because they were unhappy trying to successfully navigate their way in corporations that could no longer contain them. They are ambitious business owners with big goals, very focused on getting more clients and delivering their core skill (training, or consulting for example). It is imperative that they concentrate on their business rather than working in it all the time. This is the only way they can achieve the stretching goals that they have set themselves.

These types of business owners are creative, big picture individuals who are busy but not focused. They are also impulsive and are spending their time working in the business not on it.

Maverick Business Owners do not want lifestyle businesses, they want a sustainable business that grows to be bigger than they are. Having a truely entrepreneurial mindset is keen to achieve this, otherwise the inherent traits of impulsiveness, impatience and risk taking can have an adverse effect on the business. See here.

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