As a result of an ageing workforce, a large number of senior management positions are likely to arise over the next five years, with very few suitably qualified or experienced successors available to fill them. So why is it that companies – and in particular larger organisations – are finding it increasingly difficult to keep hold of their top talent? Is it due to the fact that smaller companies are better at nurturing their talent and therefore see it as integral to their business? I explain why it is so hard for larger organisations to manage and nurture their most valuable assets.
In my experience, if large companies are finding it difficult to retain top talent, it is because they are finding it almost impossible to maintain their relationship with their ‘maverick’ or ‘troublesome talent’. (I define Troublesome Talent® as wilfully independent people)
This is an extremely common scenario as Troublesome Talent® are often recruited because they are highly skilled, have real flair in their area of expertise and have the ability to think up creative, innovative and lateral solutions where others are more comfortable choosing the most tried and tested ones. Troublesome Talent® or mavericks are extremely comfortable challenging the status quo and will doggedly follow the untested path if it will lead their company to success and personal recognition. This is contrary to most employees who actively prefer the certainty of the status quo.
This is where the danger lies for all organisations particularly larger ones. Only 20% of most workforces contain the top talent. It is these unconventional thinkers that drive companies forward through their relentless pursuit of continuous improvement and risk taking. It’s maverick top talent like Richard Branson, Ricardo Semler and Steve Jobs that make quantum leaps for their companies. Troublesome Talent can provide real competitor advantage and first mover status. Often customers and clients love their flexibility and their ability to deliver to their requirements each and every time. Their unique ability to sense what is needed and when enables them to get close to the customer’s need in a way that their competitors struggle to.
When they first join a company the maverick enjoys the flexibility and autonomy that they are given and this is when they really shine and deliver outstanding results. However, eventually, the company will require them to fit into its corporate structure – and begin to follow rules and this is when things begin to deteriorate.
The maverick cannot understand why they are suddenly being treated differently by the organisation and begin to react to the changed behaviour. They feel betrayed at the loss of autonomy and feel that the organisation has lost trust in their ability to operate successfully without supervision. Mavericks will not perform if they feel they are not trusted or if they feel that they have been lied to. Suddenly the organisation finds it hard to harness their maverick and keep them performing with minimal disruption to others.
At this point the organisation needs to look at what drives the change in the maverick’s behaviour and how to align their needs and desires to the organisation’s objectives. Flexibility in leadership style and understanding human nature is the key to achieving this.
When passion becomes destructive
Many larger organisations have trouble maintaining flexibility in their leaders’ styles. This often goes hand in hand with their inability to harness the passion of their top talent. Smaller enterprises do not have this problem because by their very nature they are flexible and passionate driven by the vision of the solo entrepreneur. With just themselves to please they inevitably follow their passions instinctively.
No-one has ever followed a leader that didn’t have passion. Passion for who they are, what they believe in and the direction that they want to go. Even ‘quiet’ leaders have passion, they may not have the oratory skills of JFK or Martin Luther King, but they have, nevertheless, the ability to stir their followers to a cause – a vision to strive for.
So passion is essentially a good thing … it helps us keep going when times are hard, rallies others to a cause, it builds global brands and companies … without passion a leader has no followers.
However, when passion is applied without good intent it can rapidly become destructive. Mavericks are generally very passionate people and can become very focused on singular activities. They have vision, strength of purpose, drive and direction – to the goals that they want to achieve. If their goals are not aligned to the organisation, then real sparks can ensue. Troublesome Talent® or mavericks, will do what they want to do, when they want to do it , so loss of the autonomy that drew them to the company initially can often find them spiraling out of control and losing their desire to achieve.
So how does the organisation turn around their destructive maverick?
Give them a compelling reason to change their behaviour
The organisation needs to ask themselves a number of questions, in an attempt to see things the way that the maverick views things. Mavericks can be highly influential and if they feel betrayed they can work hard to ensure they destroy the very thing that the organisation is trying to build.
Examples of questions organisations should ask themselves are:
- why has the organisation changed the way they are dealing with the maverick?
- what situation is the maverick in, what’s their perception of reality?
- How are they coming across – is the organisation using flexible leadership styles with their Troublesome Talent® or does one size fit all?
Armed with the answers to questions like those above will enable the organisation to enter into meaningful dialogue with their maverick. Mavericks only change when there is an overriding imperative to do so. Organisations need to restore the trust of their Troublesome Talent® if they want to reignite their passion in a positive way. With inspired leadership it will be easier to reach the maverick and harness their talent.
Troublesome Talent® also need to see the cost of their behaviour both financial and human. It is important to give the problem that they cause a human face. Let them reach their own conclusion as to the consequences of their actions and then ask them, how does the result that they see, achieve their end goal.
By ensuring that both parties’ objectives are aligned and that the maverick is given a clear path to follow and compelling reason to change, performance will return to previous impressive levels. It is likely that not only will the top talent perform better they will more likely stay within the organisation. Sadly, this is not always as easy as it sounds, as most large companies have complex rules that they need to follow and aren’t always accepting of the positive challenges that Troublesome Talent® can bring.