Maverick Mastery®

This morning I was taking advantage of the quiet of New Year’s day to browse the Internet. I came across the site Social Mention. The purpose of the site is to show you how often you are mentioned on the Internet.

When you are running a business and have decided that a good business strategy is to employ in part, an ‘attraction policy’ then being mentioned frequently on the internet can be advantageous to your business. How relevant (and accurate) such a tool as Social Mention is, is still to be determined but it does at least let you see where your content is being mentioned on the net, including the comments made by others about you.

According to Social Mention my social rank is 36/100 which means I’m mentioned once every 4 hours. Thomas Power founder of Ecademy Social Rank is 66.14/100 which according to Social mention means that he is mentioned on the Internet once every 30 minutes! Ivan Misner founder of BNI social rank is 26.71/100 which means he is mentioned once every 2hours.

Ivan and Thomas are established and effective offline and online networkers which may explain why they have such impressive Social Ranks. They are also talented and different displaying wilful independence from those that share the same space in the ‘Networking Industry’.

Are they good examples of mavericks that have understood and mastered their Industy specifics? If so should we be trying to follow their example and increase our Social Rank?

Judith Germain – Maverick Comment

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The Lake Superior State University has an annual list of words to be banished and this year the word ‘maverick’ has been voted to be banished. The reason for this is ‘the constant repetition of this word for months before the US election diluted whatever meaning it previously had’ (see here).

This year has seen many people stating that they are a maverick, wearing the badge of maverick with some misplaced pride. The most recent example has been Senator McCain who has used the term in his election campaign.

If the true definition of ‘maverick’ is ours (wilful independence) then who would you class as a real maverick?